IF the Seven Network had been trying to quell a potential viewer backlash with the departure of Sunrise co-host Melissa Doyle, it gave it everything it could.
On Friday, the network farewelled Doyle from the show after more than a decade by dedicating the three-hour program to her.
There were the flowers sent by Prime Minister Kevin Rudd; an on-air "thank you" from Seven West Media chairman Kerry Stokes, and her name splashed on the broadcaster's news ticker outside its building in Sydney's Martin Place.
There was also the "This Is Your Life" segment chronicling Doyle's career, and appearances by singers Jessica Mauboy, Samantha Jade and Delta Goodrem to farewell the presenter.
Not a bad send off for a journalist who's simply leaving a program, not the network.
Doyle has been given three new hosting jobs by Seven after it announced in June she would leave the program.
She will host the network's coverage of the election debate on Sunday, and from Monday will co-host a 4pm news bulletin and then a 7pm bulletin, both on the network's second digital channel.
Sunrise viewers expressed their feelings about the departure on social media.
Some wished Doyle well, while others vowed not to tune into the breakfast show.
"Sad day for Australian T.V.!! We will never know the Truth behind your departure from Sunrise!! One thing I know is Sunrise will not be the same without you! Good luck with the next venture!!" wrote Carol Gebbie on Facebook.
"Not watching Sunrise anymore," @crompetts wrote on Twitter.
Doyle used Facebook to thank viewers for their loyalty.
"We would never have made it to number one without your loyalty and support and we wouldn't have stayed there for so many years either," she said.
"Thank you to each and every one of you."
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