LinkedIn claims five million Aust members

LINKEDIN says it has surpassed five million Australian members as more people apparently try online networking for a career boost.

The publicly-listed US company, launched in 2003, said it's added more than one million Australian members since March and now claims 259 million worldwide.

LinkedIn had 540,000 Australian members in 2008.

"This is yet another important milestone, illustrating that Australians really understand the potential economic opportunities that they can create by leveraging online professional networks," said LinkedIn regional managing director, Clifford Rosenberg.

By way of comparison (although it is often used for different purposes) Facebook claims nine million daily Australian users and is estimated to have 1.15 billion worldwide.

Twitter is understood to have about two million Australian users and 200 million active monthly users worldwide.

LinkedIn, a professional networking hub, pointed to its 'Influencer' program as one reason for its growth.

The program launched about a year ago and gives users access to articles written by business leaders such as Richard Branson and Bill Gates.

Qantas CEO Alan Joyce is among several high profile Australia-based business people to join the program, publishing articles about gender inequality and leadership.

LinkedIn employs more than 150 staff in Australia with offices in Sydney, Melbourne and Perth.

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